![]() ![]() ![]() Marvel Films’ first foray was into animation with Arad’s involvement in the aforementioned X-Men cartoons, which eventually led to him securing a deal for the future Fox X-Men film series. Toy Biz’s Arad became the President and CEO of the burgeoning studio that same year. So in 1993, Perelman came up with a plan to create Marvel Films studio to license and make Marvel movies. Ronald Perelman, who had purchased Marvel in 1989 for $82.5 million, was responsible for policies that led to speculation and put comic book retailers at great risk.Īs sales of collectibles like comics and trading cards began to dive in the mid-’90s, the toy business was doing much better with KB Toys and Toy Biz raking in cash from Marvel characters. ![]() This was fueled by Marvel’s publishing line, which released a glut of anniversary issues and gimmick covers. The upward trend was driven by speculation, the process of buying or even hoarding comics to simply resell them at a higher value. While the early ’90s saw superheroes- led by Marvel Comics’ X-Men #1-selling millions of comics and toys, the boom was soon followed by a bust.
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